Sustainability
The Recraft Difference
From Linear To Circular Economy
A Closed-Loop Product Solution
Bottle-to-bottle recycling: This process specifically targets plastic bottles, particularly those used for FMCG products like milk, detergent, or cleaning supplies. The bottles are first collected, sorted, and thoroughly cleaned to remove any contaminants. Once cleaned, the plastic is processed into HDPE granules, which can be reused to manufacture new plastic bottles, thereby maintaining the material’s value. This closed-loop system helps keep the material in circulation, reducing waste and preventing plastic bottles from ending up in landfills, making it an environmentally sustainable practice.
Innovate recycling technologies, such as chemical recycling and advanced sorting systems.
PCR (Post-Consumer Recycled Plastic)
- Supply depends on the volume of collected plastic waste and the efficiency of local recycling systems, with availability varying by region and infrastructure.
- Made from plastic that has already been used and discarded by consumers. It is collected, cleaned, and transformed into new products.
- Often more affordable than virgin plastic, especially in markets with strong demand for recycled materials, though prices can fluctuate based on quality, supply, and demand.
- Environmentally friendly, as it reduces the need for new raw materials, diverts waste from landfills, and cuts carbon emissions and energy use compared to producing new plastic.
Virgin Plastic
- Easily accessible from manufacturers, offering consistent quality.
- Made from newly sourced raw materials, like petroleum-based resources or fresh plastics.
- Generally, greater concern regarding the expenses associated with sourcing, refining, and producing new materials.
- Involves extracting and processing new resources, resulting in a higher carbon footprint and greater environmental impact.
Environmental Concerns & Solutions
The Problem: Plastic Pollution
The Solutions: A Path Toward Sustainability
Non-biodegradability - Plastics can take centuries to decompose, causing long-lasting environmental damage.
Innovation in Reusable Packaging - Push for new, sustainable packaging solutions that reduce waste.
Waste Management Issues - Limited recycling systems mean most plastics end up in landfills or are incinerated, harming the planet.
Support Community-Led Initiatives - Empower local waste management efforts and clean-up projects, while expanding recycling infrastructure across urban and rural areas.
Health Inequity - Vulnerable communities suffer the most, often living near landfills or waste-burning sites, enduring the health impacts of pollution.
Adopt a Circular Economy - Transition from a “make-use-dispose” model to one where plastics are continuously reused and recycled, creating a sustainable cycle.
Together, We can turn the tide on plastic pollution and
build a cleaner, healthier future.
Our Goal: Sustainable Plastics Recycling
The goal of sustainable plastics recycling is to create a circular economy where plastics are continuously reused, repurposed, and recycled to minimize environmental harm and conserve valuable resources. To achieve this, we must design products and packaging with recyclability in mind, invest in advanced recycling technologies, and implement efficient waste collection and sorting systems. By reducing virgin plastics, lowering greenhouse gas emissions, and preventing plastic pollution in oceans and landfills, we can drive lasting positive change for the planet. Together, we can close the loop and build a sustainable future.